The Metalysis process has previously demonstrated its capability to a wide range of metal powders from across the periodic table directly from their metal oxides via an electrochemical route. The attraction of this approach is that the steps associated with conventional metal powder synthesis are circumvented, resulting in a significant cost reduction. Work has been on going in the development of a synthetic rutile (beach sand) derived alloy. This alloy possesses comparable mechanical properties to Ti-6Al-4V. Further to this work is ongoing examine alloys developed from this synthetic rutile foundation and initial results from a novel synthetic rutile derived beta-titanium alloy are shown. The ensuing products have presented themselves well for application for the developing powder consolidation markets, such as additive layer manufacturing and the FAST process.