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The component was designed to emphasize the lightweight and complex construction possibilities of MIM combined with the filigree impression of titanium. The idea is to create an innovative rotary knob for the automotive industry in high end cars. In cars full of touch screens this titanium knob should be a highlight design element giving an air of exclusivity and luxury as well as a cool touch.
The rotary knob is supposed to be equipped with a round Swarowski glass component to be fixed on top of the part. Therefore, tolerances in the diameter are important to be kept in a serial production. Thanks to the open construction of the part cool or warm light elements enable additional high class atmosphere.
In the inner center logos can be easily integrated directly in the mould.
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